Question 1

What does a Fractional VP Digital do?

Accepted Answer

A Fractional VP Digital provides senior-level digital leadership on a part-time basis — typically 2-3 days per week. They bring the same strategic depth and execution capability as a full-time VP, including team leadership, KPI management, and strategic planning, but with flexibility and cost-efficiency.

Question 2

When should a company hire a fractional executive?

Accepted Answer

Companies benefit from fractional executives when they need senior leadership but aren't ready for a full-time hire, during digital transformations, when scaling eCommerce operations, or when needing strategic guidance for growth challenges without the overhead of a permanent executive.

Question 3

How can companies scale eCommerce revenue?

Accepted Answer

Scaling eCommerce revenue requires a systematic approach combining optimized customer acquisition, conversion rate optimization, technology modernization, and strategic team alignment. It starts with data-driven diagnostics and building a Digital Growth Operating System across strategy, acquisition, conversion, technology, and execution.

Question 4

What is the difference between a fractional executive and a consultant?

Accepted Answer

A fractional executive embeds into your organization as a member of the leadership team, taking ownership of outcomes, leading teams directly, and being accountable for results. Unlike a consultant who advises from the outside, a fractional VP operates as an invested partner in the company's growth.

Question 5

How much does a fractional VP Digital cost compared to a full-time hire?

Accepted Answer

A fractional VP typically costs 40-60% less than a full-time VP when factoring in salary, benefits, equity, and overhead. Companies get the same caliber of leadership for 2-3 days per week, with the flexibility to scale engagement up or down based on needs.

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